REEL Cinemas
Across its UK estate, REEL Cinemas places strong emphasis on the quality and performance of its food and beverage offer. As a key revenue driver within the cinema environment, the concession and retail areas needed to be both visually striking and operationally efficient, while delivering a consistent brand experience across multiple sites.
Martek was appointed to support REEL Cinemas with the delivery of bespoke cinema joinery solutions, focusing on the design and installation of high-performing concession stands and retail zones that maximise sales potential and customer engagement.
A key feature of the retail offer is the pick-and-mix zone, where Martek’s gravity dispensers are used to create visual theatre, movement and interaction. These bespoke pick-and-mix installations are supported by impulse display units designed to encourage add-on purchases and increase average transaction value.
